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Title : Al Jalila Children's and Nickelodeon Arabia Team Up to Raise Asthma Awareness
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Al Jalila Children's and Nickelodeon Arabia Team Up to Raise Asthma Awareness

Dubai: Al Jalila Children's Specialty Hospital, the first dedicated children's hospital in the United Arab Emirates (UAE), teamed up with Nickelodeon, the number-one kids' network, to raise awareness among children and parents about the challenges of asthma. The initiative, in line with Nickelodeon's 'Viacommunity Day' global initiative, marked the occasion of World Asthma Day on Tuesday 1st May 2018.

SpongeBob SquarePants, Dora the Explorer, and Shimmer and Shine visited Al Jalila Children's on May 1.

On Tuesday 1st May 2018, SpongeBob SquarePants, Dora the Explorer, and Shimmer and Shine, some of Nickelodeon's most beloved characters, visited Al Jalila Children's on May 1 to surprise its young patients, and took fun pictures with them. The famous characters also distributed asthma leaflets to children and families that contained valuable information about asthma and ways to deal with it.

Latest statistics show that around 600 million people around the world suffer from asthma.

Tracey Grant, vice-president Content and Channels Middle East, said: "Viacommunity Day is an important global initiative for Viacom International Media Networks, with offices and employees participating in cities around the world to give back to their communities. Here in Dubai, we're very happy to be working with the Al Jalila Children's Hospital, using our favourite characters from the Nickelodeon brand to delight children here while raising awareness about World Asthma Day at the same time."

Farhad Siddiq, director - Marketing and Communication at Al Jalila Children's, said: "It was always a main objective for us at Al Jalila Children's to ensure that our young patients feel that, while being provided with world class paediatric health care, they are also in a fun and entertaining ambience. It very much helps with the healing process."

"Asthma is a serious illness that mostly starts at early stages of childhood, and it's very important that we tackle this issue and raise awareness among all families. We thank Nickelodeon for supporting us in achieving this objective, and we are more thankful for their efforts in drawing amazing smiles on the faces of children today."

Viacommunity Day is a decades-long program run by Viacom in partnership with dozens of non-profit organizations and civic leaders. The initiative has Viacom employees around the world participating in a diverse range of philanthropic activities, including refugee, citizenship and immigration assistance, public beautification initiatives, job development training, student mentoring opportunities and other acts of giving to give back to their communities. In total, more than 20,000 hours of service are donated annually by Viacom and its brands worldwide. More information about Viacommunity Day can be found at http://www.viacommunity.com.

More Nick: Nickelodeon International and KidsRights Join Forces to Spotlight Kids Around the World Making Positive Change in Their Communities!

Sources: Khaleej Times, GulfNews.com; Additional source: Google.co.uk.

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