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Title : The Entertainer Partners With Merchmaker To Launch On-Demand Merchandise Store
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The Entertainer Partners With Merchmaker To Launch On-Demand Merchandise Store

U.K. retailer The Entertainer has partnered with Merchmaker.com, an on-demand provider of officially licensed brand merchandise, to launch a new online store featuring a host of customisation options for consumers!

The new 'Create Your Own' website (CreateYourOwn.TheToyShop.com) will expand The Entertainer’s existing product range and will provide access to Merchmaker and its partner network’s portfolio of licensed merchandise. Highlights form the new website include customisable apparel, accessories and homewares for brands such as Nickelodeon's Paw Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Blaze and the Monster Machines and JoJo Siwa, Saban's Power Rangers, Marvel, Thunderbirds Are Go, LEGO, Star Wars, Beauty and the Beast, Spider-Man, Frozen and WWE, among others.

The initiative has been launched in the wake of research that indicates that 36 per cent of consumers are interested in personalised products or services.

Through the partnership, customers can select from a range of designs, logos, patterns, placements and colours as well as add text to products such as children’s names.

"This offers an exciting personalised shopping experience and takes the gifting of officially branded products to a whole new level," read a release from Merchmaker.

‘The partnership gives more choice and control to the consumers, whether for items purchased for themselves or as a gift.’

“We’re thrilled to be partnering with The Entertainer on what is a unique and exciting venture for all involved,” says Charlotte Clisby, chief commercial officer, The Evode Group. “The print-on-demand and personalisation business is growing significantly across the globe and The Entertainer will be at the forefront of this in the U.K.”

The Entertainer's 'Create Your Own' website, CreateYourOwn.TheToyShop.com, is now live.

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Sources: Licensing.biz, ToyNews, License! Global.

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