Title : Viacom Planning To Launch Streaming Service During Fall 2018
link : Viacom Planning To Launch Streaming Service During Fall 2018
Viacom Planning To Launch Streaming Service During Fall 2018
Viacom is a substantial player in Hollywood. It’s behind Paramount Pictures and cable networks Nickelodeon, Comedy Central, MTV, BET, and VH1, among others. And it’s about to join other traditional programmers doing battle with streaming services and mobile and social players of all stripes by joining the streaming wars, aka the fight against Netflix, as the company’s executives have revealed a Viacom streaming service will debut in the fall!
Viacom executives mentioned their upcoming direct-to-consumer over-the-top (OTT) service during the company's First Quarter 2018 financial report, but was fairly short on details. The execs said that it is on track to launch by this fall in the U.S. and will include “tens of thousands of hours” of Viacom content, according to CFO Wade Davis.
In other words, it’ll be a product similar to Netflix, but with mainly Viacom content.
Viacom has never been entirely satisfied with other streaming services, and it may be making this move as it appears Disney will own a 60% stake in Hulu, in addition to ESPN Plus and its still-unnamed Netflix competitor. Most of Viacom's cable content is streaming on Hulu at the moment, but why leave your content on a service where your foe makes most of the money?
That said, Viacom is leaping into a suddenly crowded market. In addition to Netflix, Hulu, and Amazon Prime, a host of streaming services are already online, like CBS All Access - although Viacom and CBS are looking to reunite - or about to launch in the next year or two, with companies ranging from DC Comics to Apple spending billions to commission new series, dust off old ones, and get into the SVoD space. And if that weren’t enough, traditional programmers have to fight Netflix, which is always rapidly expanding its services.
However, Viacom is in a strong position; it’s got Nickelodeon, Nick Jr., Comedy Central, MTV and Paramount Network, and it’s done exceptionally well across the board from Spongebob SquarePants and PAW Patrol to Broad City and Lip Sync Battle.
In further articulating the strategy, Viacom President and CEO Bob Bakish made a thinly veiled reference to Starz, whose OTT service has inflamed tensions with distributors such as Altice, which continues a carriage impasse with Starz parent Lionsgate. Compared with such an offering, “We do not view this as a substitute product. We view this as a complement.”
Davis said one MVPD (multichannel video programming distributor) partner, which he did not name, is exploring an integration of the Viacom OTT into its the “This is a product that we think works in that ecosystem.”
More Nick: 2018 on Nickelodeon USA | New Shows, Specials, Events, Movies, Episodes, and More!
Sources: Uproxx, Deadline.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Viacom News and Highlights!
Thus articles Viacom Planning To Launch Streaming Service During Fall 2018
that is all articles Viacom Planning To Launch Streaming Service During Fall 2018 This time, hopefully can provide benefits to you all. Okay, see you in another article post.
You are now reading the article Viacom Planning To Launch Streaming Service During Fall 2018 the link address https://fairyforreference.blogspot.com/2018/02/viacom-planning-to-launch-streaming.html
0 Response to "Viacom Planning To Launch Streaming Service During Fall 2018"
Post a Comment