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Title : PAW Patrol Named No. 1 Toy Property In The UK In September 2017
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PAW Patrol Named No. 1 Toy Property In The UK In September 2017

NPD has declared the Spin Master and Nickelodeon property the hottest toy property of last month as Sea Patrol continues to hit sales high notes!

PAW Patrol has been named the number one toy property in the UK for the month of September, according to the latest NPD results (NPD EPoS September 2017)!

Global toymaker and children’s entertainment company, Spin Master is celebrating another PAWsome month of success for the hit preschool property that follows the July launch of the new Sea Patrol range of toys.

A 22-minute special episode premiered on Nick Jr. UK on Monday 4th September 2017, kicking off season four’s new "Sea Patrol" theme, that featured the Sea Patroller for the first time.

As well as the Sea Patrol Transforming Vehicle, which features with lights and sounds, the Sea Patrol toy range also includes new Sea Patrol Vehicles and Light Up Pups so kids can recreate the Paw Patrol’s underwater adventures at home.

Phil Hooper, Spin Master’s UK commercial director of marketing, said: “We are absolutely thrilled that PAW Patrol was the top toy property in September. On the back of the new content that has premiered on Nick Jr. this year, including Sea Patrol and Jungle Rescue, we have launched our strongest product range to date.”

Phil added: “The Sea Patroller and new Sea Patrol Vehicles performed particularly well in September, and we anticipate they will be very popular this Christmas.”



The Sea Patroller is being tipped to be one of the most popular toys this Christmas by many retailers in the UK, including Tesco, Argos and ASDA.

Sources: Toy World Magazine, Licensing.biz, ToyNews, Toys 'n' Playthings.

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