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Title : Nickelodeon India’s "School Contact Programme" To Make School Time Fun For Kids
link : Nickelodeon India’s "School Contact Programme" To Make School Time Fun For Kids

Nickelodeon India’s "School Contact Programme" To Make School Time Fun For Kids

Nickelodeon India is upping the fun and entertainment stakes for children this quarter!

The the number one kids channel in India has launched a brand-new high octane on-air campaign titled "Nickelodeon Best Friensdshake Forever" and "Sonic School with Toons" contest, presented by McVitie’s Creams and co-powered by Parle Cafechino, Parle Kachcha Mango Bite and Dabur Redpaste. The campaign will be brought alive on-ground by a high decibel school contact programme across 650 schools spanning over 20 cities across India. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children celebrate the best years of their life in school.

Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon believes in actively engaging with kids outside television by providing them with an immersive platform to interact with their favourite toons. Our robust school contact programme allows us to connect with kids and curate memorable experiences for them, thus forging an unbreakable bond. It is a result of such marquee initiatives that Nickelodeon and its adorable toons continue to play an eminent role in every child’s daily life.”

The school contact programme will engage with kids across the country from metros like Mumbai, Bombay, Delhi, Bangalore, Chennai to the smaller towns and cities like Bhopal, Lucknow, Nashik, Jaipur, Chandigarh etc. Kids will be treated to interactive games, trivia questions, sampling and exciting goodies that will make a day at school exciting.

Nickelodeon’s Best Friensdshake Forever will see kids create their own version of the cool and edgy friendship shake. Adding to the excitement is that the competition will give kids a chance to win fabulous goodies such as drones, hover boards, iPhones and VR headsets by tuning in to Nick every Monday to Friday from 5:30 to 8:30pm to watch their favourite shows, such as Motu Patlu, Ninja Hattori and Gattu Battu, in action and count the number of times their amazing Friendshake is flashed on screen.

“Sonic School with Toons” will provide kids with a once-in-a-life time opportunity of meeting their favourite toons, Shiva, Oggy and Doggy Don, in their very own school. To get their exclusive time with the amazing toons, kids can enter by tuning into Pakdam Pakdai, Shiva and Oggy and the Cockroaches every evening from 6:30-8:30pm on Sonic and counting the number of times the characters are flashed on-air!

More Nick: How Nickelodeon Became India's Top Kids' Channel!

Sources: Best Media Info, ET BbrandEquity, Indian Television Dot Com.

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