Jojo Siwa Dishes on How She Turned Her Bows Into a Business

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Jojo Siwa Dishes on How She Turned Her Bows Into a Business

It's hard to imagine Nickelodeon Star JoJo Siwa without her signature bow! The former Dance Moms star has been wearing her bows since she was an infant and still rocks the hair accessory now. In fact, she's managed to launch an entire brand out of her signature look. It all started because she sparked a serious trend — and all her fans wanted to be a part of it!


In the debut issue of Teen Boss, J-14's sister publication devoted to young entrepreneurs, JoJo dishes on how she created an empire from her bows. From finding a licensing partner to proving herself big enough to Claire's to get her bows in stores, the Nickelodeon starlet reveals how it all happened.

"It's unbelievable! I feel so fortunate that my dreams are my reality!" she EXCLUSIVELY told Teen Boss. "I love seeing fans wear my bows."

Watch the video below to see more of your favorite stars who are featured in , on stands now! Check out JoJo's feature in the new issue of Teen Boss to get her advice on how to turn your idea into a trend, and get to peek inside her exciting everyday life by tuning into JoJo's brand-new Nickelodeon special JoJo Siwa: My World, premiering Saturday 12th August 2017 at 8 p.m. ET/PT on Nick USA! JoJo will also guest star on Nickelodeon's hit musical comedy series School of Rock, as part of a multi-episode story arc, later this year!

More Nick: Nickelodeon Unveils New Global Line Of Consumer Products For Teen Sensation JoJo Siwa!
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!


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